This is a campaign for the canon pixma printers for bringing colour to life and I absolutely love what they have done with this. They have used sound to actually give life to the colours of paints and make them fly high in the air. I love the organic, natural idea and feel that you get from this, which is a very good way of implying this is how clear and perfect your pictures will come out from this printer.
This is some wonderful surrealist work by Joe Fenton. All the crazy stuff going on in his work kind of remind me of hieronymus bosch. The whole works reek of elements of pure insanity, whether only on paper or otherwise. The video linked is a timelapse of one of his works which is brilliant to watch.
Description: Fresh and tantilising mints
Product Range: Extra Strong Mints and Softmints, in Peppermint and Spearmint.
Brand history:
Trebor was founded in 1907 when William Woodcock (a sugar boiler) and Robert Robertson (a grocer), Sydney Marks and Thomas King each put £100 into a…
These are the campaign ideas for our softmints revival.
Our product: Trebor Softmints
Our chosen target audience: C1/2
Age range: 20-30
Most sweets aimed at kids.
Softmints more of a sophisticated sweet, take one have more later
Good for the average shopper, not as good for kids.
Previous campaign: “So fresh they make your tongue dizzy” Poor use of USP, and we think targeting the wrong USP, too many mint products using “fresh,” Softmints are unique because of their softness.
The tagline we chose used a different and more unique USP than had been previously used with this product.
All previous campaigns used the fact that it’s fresh, which is nothing different against competitors, but we decided to use the wonderful softness of it to sell the product.
We came up with the strapline “Satisfyingly soft,” using both alliteration and the connotations of the word satisfyingly to put the idea nicely into the audiences mind.
Their current target audience was 35-54 year olds according to the Cadbury’s website so we decided to hit a slightly younger audience and expand the sales a bit more.
We decided to do a combination of ambient media and print ads.
The ambient media campaign is about spreading awareness and the good image of the company through word of mouth and experience. Provide customers in a mall with a comfy seat emblazoned with the logo and a fresh minty air smell to give them a comfortable break from shopping. In turn they pass this on and the word gets spread and leaves a memorable impression. Often the smell of food or sweets wafting in the air allures people into wanting it.
The print ad campaign we decided to use the same idea of comfort and softness but in a more metaphorical sense. We used the imagery of a classy woman, very comfortable and relaxed on what would be the Softmintsthemselves, and the simple line “Satisfyingly soft.” Coupling this with the image of her looking as though she is enjoying eating one of the sweets this conveys the message that these sweets offer great comfort unlike most other sweets on the market.
Added in with the simple logo and pack shot to anchor the ad, this gets the message across.
